This book entails a detailed analysis of digital sciences, it’s impact on marketing and serves as a manual, a text for students, businesses and the common man. As the title suggests, it explores the technical aspects of digital marketing – from SEO to Social Media; Analytics to Adwords; Legal Compliance to Lead Generation and much more. In short, the book makes for both an informative and interesting read, providing you with answers to burning questions about digital media. With a complete chapter on digital marketing tools and technology, the book helps you learn about leveraging Google(R)and Facebook(R)to grow your brand.
The book comprises 15 chapters, some are as follows:
– Introduction to digital signs and marketing
– Solving the search barriers through SEO
– Google analytics and Adwords
– Simplifying social media
– Defining email marketing
– Curating content marketing
– Master Google Webmaster
– PR and communication tools
– Lead generation campaigns
– Legal compliance and Accounting and taxation
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